The Use of Visual Communication Design + Messaging to Enhance the Political Brand

2020 Presidential Campaign Case Studies

ABSTRACT

INTRODUCTION

Fig 1. Trump at campaign rally (Del Rio, 2020)
Fig 2. (Top Left) Beto O’Rourke 2020 Logo (Beto for America, 2019); Fig 3. (Top Right) Kamala Harris 2020 Logo (Kamala Harris for the People, 2019a); Fig 4. (Bottom Left) Elizabeth Warren 2020 Logo (Warren for President, 2019); Fig 5(Bottom Right) Pete Buttigieg Logo (Pete for America, 2019a)

BACKGROUND

Fig 6. Obama for America 2008 Logo (Obama for America, 2008)

METHODOLOGY

FINDINGS

Fig 7. Joe Biden Democratic Primary Logo (Biden for President, 2019a)
Fig 8. Biden-Harris 2020 Logo (Biden for President, 2020a)
Fig 9. (Left) Biden Website Error Page (Biden for President, 2019b); Fig 10. (Center) Biden Website Homepage (Biden for President 2019c); Fig 11.. (Right) Biden-Harris Website Joe’s Story (Biden for President, 2020b)
Fig 12. Trump-Pence 2020 Logo (Donald J Trump for President, 2019)
Fig 13. Two MAGA Hats (Schwarz, 2020b)
Fig 14. MAGA Hats at Trump Rally (Reyford, 2018)
Fig 15. Chisholm 1972 Campaign Buttons (Shirley Chisholm Campaign, n.d.); Fig 16. Muhuammad Ali 1970’s Poster (Muhammad Ali Boxing Poster, n.d.)
Fig 17. Kamala Harris 2020 Logo (Kamala Harris for the People, 2019a)
Fig 18. That Little Girl Was Me (Harris, 2019)
Fig 19. Pete Buttigieg 2020 Logo (Pete for America, 2019a)
Fig 20. Design Toolkit Website (Pete for America, 2019b)
Fig 21. Rules of the Road Campaign Poster (Pete for America, 2020); Fig 22 Joe’s Campaign Code (Biden for President, 2020c)

DISCUSSION

CONCLUSION

REFERENCES

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Visual Designer + Master of Design Candidate at University of Washington.

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Stephanie Waldrop

Visual Designer + Master of Design Candidate at University of Washington.