“It is easy to call meditation “doing” but it is more a state of being.” — John Kabat-Zinn


Adopting the philosophy behind mindfulness and its tenets can help designers become better design thinkers and improve the design thinking process. Mindfulness is defined as a state of open, non-judgmental, and non-discursive attention to the contents of consciousness, whether pleasant or unpleasant. Training your mind to be in the present moment can temper the stresses during the design thinking process, which is collaborative and complex, as it involves numerous minds and perspectives. I outline the five main steps of the design…

2020 Presidential Campaign Case Studies


The space of political branding is going to proliferate and grow more complex as voters gradually begin to consume more of their news through digital mediums. Political campaigns in the United States understand the importance of establishing an effective brand and visual identity as a means to cultivate an ideal persona and reach new voters. Through the lens of visual communication design, this paper assesses the brand identity and messaging strategies of four 2020 presidential candidates. I argue that a visual identity system and coherent messaging strategy must work in tandem for political brand campaigns to be effective. …

Stephanie Waldrop

Visual Designer + Master of Design Candidate at University of Washington.

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